Cross-selling is an awesome way to create sales without much problem. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the Ecommerce world has established a winning way to improve sales and that’s what top web site ecommerce hosting are introducing cross-selling feature as well.

It’s indeed come to a good results for them, so why shouldn’t it work for you??

Sales information:

* Repeat customers spend 30% more on average than new ones.Repeated customers will spend about 30% more on average than new ones.
* Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
* Studies have highlighted that it can cost up to 6-10 times more to sell something to a prospect than to market that same thing to an existing customer.
* Up to 65% of a company’s dealing comes from present customers.

That’s great, but how do you go about utilizing advantages of the ability of cross-selling?

Most secure ecommerce shopping cart solutions produce cross-selling features. At InstanteStore, this feature can be in affect at the Feature Activation page (it’s under the Manage Your Store heading on the Admin Control Panel). There you can select to either manually or automatically select products to cross-sell.

The manual selection process requires choosing specific products to cross-sell, letting you to modify the products that will be shown as cross-sell products. For instance, you can cross-sell specific bicycle helmets that would go best with specific bicycles.

The automatic selection process will effortlessly group products that are purchased together by customers at your store as cross-sell items. This is essentially helpful if your store features products or services that customers usually tend to buy in bundles.

Cross-sell items are prominently displayed at the product page as well as on the shopping cart. This gives customers the contingency to very easily add products that they may find excellent to their shopping carts.

Cross-selling tips:

* Cross-sell products that are naturally related. For example, if your customer just bought a bicycle, you could suggest mobile pumps, carriers and lamps.
* Timing is key. The InstanteStore shopping cart applications features a cross-sell on final payment page option that will display cross-sell items at exclusive prices on the final payment/thank you page after a customer has just completed an order. Research shows that customers who’ve just bought something are probably in the mood to purchase even more, so offering customers who’ve just bought something related products at a discount is a fantastic way to fully capitalize on their purchasing momentum.
* Try introducing a mix of product prices. You don’t usually have to always cross-sell only low-priced products. Low-priced products are ideal for impulse buys but products that meet customers’ needs head-on can go for higher prices.

If you are using a top web site ecommerce hosting like InstanteStore, then you should make good use of the tools that are obtainable. The cross-selling feature has demonstrated extremely useful for many merchants over the years. If you already have a perfect customer base and want to raise your sales figures, this aspect is certainly something you should try.